I’ll be honest. I was nervous ordering from Prometheus.
I’d never heard of them before. No mainstream hype. No big retail presence. Just a website and a price tag that makes you pause.
There was a real moment where I thought, am I about to spend serious money and receive some cheap plastic-feeling garbage that looks good in photos?
That’s where the psychology kicks in.
There’s something called the price–quality heuristic. It’s the idea that when something costs more, we assume it’s better. Our brains do it automatically.
Then there’s the Veblen effect. Sometimes something feels desirable just because it’s expensive or exclusive.
So I knew those biases were in play. I was aware of them.
But when the sweater showed up, all that theory went out the window.
The weight is substantial.
The wool feels intentional, not soft for the sake of softness.
The structure holds.
The stitching is clean and consistent.
It doesn’t feel mass-produced. It feels built.
I wasn’t convincing myself I liked it.
I was actually impressed.
Not in a hype way. In a “this is dialed in” way.
If anything, the surprise worked in the opposite direction. I expected to be skeptical. Instead, I ended up respecting the company.
This wasn’t expensive for the sake of being expensive.
It was expensive because it’s made properly.
And that’s a difference you can feel immediately.